STARTS JULY 13 2026
BUILT IN WINTER
SUMMER STARTS NOW.
10 weeks. Choose to SHRED or BUILD with structured glute focused training, nutrition and accountability designed to transform your physique properly.
Unsure if this is the right fit for you?
Pop your name down and Ellie will contact you personally.
Challenge Begins
JULY 13 2026
BUILT IN WINTER is a 10 week transformation challenge designed for girls ready to change their physique before summer.
This is the season where the real work happens.
You choose your goal. Ellie builds the structure. You train with purpose.
Choose Your Path!
BUILD
Build your glutes properly with structured progressive overload and intentional nutrition.
Designed for girls wanting to:
- Grow glutes
- Improve lower body shape
- Increase strength
- Train with purpose
Nutrition supports recovery, performance and muscle growth without unnecessary excess.
JOIN NOWParticipants choose their path at the start.
Training, nutrition and accountability align to their goal.
SHRED
Lean down while building shape through glute focused programming.
Designed for girls wanting to:
- Reduce body fat
- Tighten up
- Build confidence
- Maintain strength and shape
Nutrition is structured to support fat loss while maintaining performance and muscle.
JOIN NOWParticipants choose their path at the start.
Training, nutrition and accountability align to their goal.
What You Get
Program Structure
10 Weeks. Two Goals.
NEW structured training phases.
Choose Home or Gym programming.
Includes:
- Glute dominant lower body splits
- Structured progressive overload
- Signature FBE glute training techniques
- Exercise execution guidance
- Full exercise demonstration library
- Upper body programming for balance and shape
Nutrition Inclusions
Weekly structured meal plans aligned to your goal and dietary preference.
Options include:
Standard 80/20, Wholefoods, Vegetarian, Gluten Free, Dairy Free, Pescatarian
Includes:
- Weekly meal plans
- Recipes
- Grocery lists
- Flexible social eating guidance
- Optional macro tracking structure
Accountability & Support
You are coached through the process. Not left guessing.
- Weekly check ins through the FBE app
- Direct support from Ellie and coaching team
- Group chat access
- Habit tracking tools
- Educational support throughout the challenge
- End of challenge review
Investment
INTAKE NOW OPEN.
Once coaching capacity for this intake is reached, enrolments will close without notice.
- $64.99 per week
- Paid upfront
- 10 weeks x $64.99
- Or pay fortnightly via Afterpay.
Commitment Terms
Important information before joining.
- 10 week minimum commitment
- No refunds once enrolled
- All payments must be completed in full
- Terms and Conditions apply and are also available at checkout
INTAKE NOW OPEN
Once coaching capacity for this intake is reached, enrolments will close without notice.
Please note for weekly payments, that the first payment is taken on checkout. Then weekly payments commence Mon 13 July 2026.
“I completed the FBE 2024 Summer Shred and it was honestly the best 8 weeks of my life! I went into summer feeling confident and achieved amazing results that I’m so proud of. The FBE community is truly like no other – supportive, motivating, and inspiring every step of the way.”
“I finally learned balance. I didn’t feel deprived and still saw real changes.”
Results That Speak for Themselves
Are you next?
Our challenge success continues…
Check out our FBE Challenge girls’ success!
Premium 1:1 Online Coaching
with Coach ellie
1:1 Strategy and Support with Ellie
Additional support with FBE nutritionists and Co-Coach Georgia
Personalised Weekly Meal Plan
Personalised Training Program
Daily Support and Accountability
Weekly Check-ins
App Access
Start your next journey